COLD EMAILS, WARM LEADS: THE ART OF STARTING CONVERSATIONS THAT CONVERT

Cold Emails, Warm Leads: The Art of Starting Conversations That Convert

Cold Emails, Warm Leads: The Art of Starting Conversations That Convert

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Cold emails are tough—but they work when done right. Personalization is key. Open with something relevant to the recipient. Be brief, respectful of their time, and crystal-clear about your value. Instead of selling, spark curiosity. "Can I send you something that helped another [job title] increase [result] by 30%?" Focus on connection, not conversion. Make your ask small, and always follow up.

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